Goa Guru Blog

July 17, 2024 • Digital Marketing, Marketing • 107

Unlocking Success with the Best Digital Marketing Agency in Goa
Introduction

In the ever-evolving digital landscape, businesses need to stay ahead by adopting robust digital marketing strategies. For companies in Goa, finding the right partner can make all the difference. Sanctify, an award-winning digital marketing agency, has been at the forefront of helping businesses enhance their online presence since 2012. This article explores why Sanctify is the best digital marketing agency in Goa and how their comprehensive services can transform your business.

Why Choose Sanctify?

Proven Track Record

Sanctify has a stellar reputation for delivering top-notch digital marketing services in Goa. Our team of experts specializes in various aspects of digital marketing, including SEO, PPC, social media marketing, and more. We have consistently helped businesses achieve their online marketing goals through tailored strategies and innovative solutions.

Comprehensive Services

At Sanctify, we offer a wide range of digital marketing services designed to meet the unique needs of our clients:

1. Search Engine Optimization (SEO)

Our SEO services are designed to improve your website’s visibility on search engines. We use the latest tools and techniques to ensure your website ranks higher for relevant keywords, driving more organic traffic to your site.

2. Pay-Per-Click (PPC) Advertising

Our PPC campaigns are tailored to reach your target audience effectively. We manage your ads on platforms like Google Ads and Facebook Ads to maximize your return on investment.

3. Social Media Marketing

We help you build a strong social media presence by creating engaging content and running targeted campaigns on platforms like Facebook, Instagram, and LinkedIn.

4. Content Marketing

Our content marketing services focus on creating valuable content that attracts and engages your audience, driving more traffic and conversions.

5. Web Design and Development

We design and develop websites that are not only visually appealing but also optimized for performance and user experience.

Customized Solutions

At Sanctify, we understand that every business is unique. That’s why we offer customized digital marketing solutions tailored to your specific needs and goals. Whether you’re looking to increase brand awareness, drive more traffic to your website, or generate leads, we have the expertise to help you succeed.

Case Studies: Success Stories

Boosting Organic Traffic for a Local Business

One of our clients, a local business in Goa, saw a significant increase in organic traffic after implementing our SEO strategies. By targeting relevant keywords and optimizing their website content, we helped them achieve higher search engine rankings and attract more potential customers.

Enhancing Online Presence for a Startup

A startup company approached us to enhance their online presence. Through a combination of social media marketing and content marketing, we helped them build a strong brand identity and engage with their target audience effectively.

Testimonials

Our clients’ success speaks volumes about our expertise and dedication. Here are a few testimonials from our satisfied clients:
- “Sanctify has been instrumental in helping us achieve our online marketing goals. Their team is knowledgeable, responsive, and results-driven.” – Client A
- “We have seen a remarkable improvement in our website traffic and conversions since partnering with Sanctify. Highly recommend their services!” – Client B
Conclusion

Choosing the right digital marketing partner is crucial for your business’s success. With a proven track record, comprehensive services, and customized solutions, Sanctify stands out as the best digital marketing agency in Goa. Partner with us to unlock your business’s full potential and achieve your online marketing goals.

For more information on how to boost traffic to your website, visit Sanctify – Digital Marketing Agency in Goa (Sanctify).

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April 26, 2017 • Advertising, Digital Marketing, Facebook, Networking, Social Media • 1750

7 Awesome Ideas For Better Facebook Advertising
Millions of users use Facebook to build connections and this social media networking site is also utilized by companies to grow their businesses over time. Facebook provides a user-friendly and an effective interface for the users. Facebook Marketing provides huge opportunities for targeting options for every ad campaigns to grow. Business can easily set up their ad campaign with low investment and time.

Below are a few points to be followed for better Facebook advertising:
1. Create brilliant ad images: The best way to initiate interest in your customers is by creating ad images that will catch the user’s attention. Once noticed, the users will read through your ad as well. So be sure that you appropriately manage your ad visuals to stand out in the crowded news feed. Also, include a mix of contrasting colors, bold fonts and spaces to make your ad more attractive. You can also try different and unique headlines for your ad.
2. Use video ads: You must have noticed that most of the successful brands run video ads instead of text ads. According to statistics, shoppers who watch video ads are more likely to be converted into leads compared to the ones who have not watched. Do not forget to include captions to your video as most of the Facebook users prefer to play videos without sound.
3. Take advantage of Facebook live video: One of the most popular feature that Facebook has come up with is Facebook live video (including filters) wherein you can broadcast live video to your target audience in real time. Another interesting point of this new feature is that you can track how your audience reacts at specific points during a live broadcast.
4. Carousel ads: Facebook allows you to narrate a story using carousal ads. Using info-graphics, using multiple products as a product catalogue, etc. can help you perform better in advertising online. You can showcase up to ten images or videos in a single carousel advertisement each having their own link.
5. Create new Facebook ad landing pages: After clicking your ad, you should lead your visitors to a landing page that includes similar design elements. The best thing is to have separate landing pages for each Facebook ad campaign. This way you can keep track of your conversions.
6. Tune your ad targets: You should learn to recognize your target Facebook audience excluding as many irrelevant audience as possible. This way you can save your ad costs to a great extent. Focus on your niche audience for better response in terms of regular visits, leads and conversions.
7. Adjust your bid strategy: Keep evaluating your ad performance for different campaigns with various bid and budget strategies. Test different ad campaigns to compare and find the best performing ones for better future results..
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April 8, 2017 • Advertising, Branding, Digital Marketing • 1107

Advertise With Google Adwords
Want to expand your business and reach new customers?? Try out Google Adwords! This is one of the most effective ways to advertise your products and services to your audience in order to maximize your Return on Investment (RoI).

Google Adwords is Google’s online advertising platform where the advertisers can display their ads on search engines. They can target their customers via the two main networks of Google Adwords: The Search Network & The Display Network.

The Search Network basically refers to Pay-Per-Click (PPC) advertising where the advertisers can bid on particular keywords so that their ads appear on search engine results page (SERP).

The Display Network gives the option of visual advertising like banner style advertisements. This advertising network reaches 90% of the global internet users.

Most of the top Digital Media Marketing Companies follow the below steps to achieve success in Google Adwords:
- Establish Account Goals
- Determine Target Audience
- Conduct keyword Research
- Set Budget & Bids
- Frame Attractive Ads
- Design Informative Landing Pages
- Implement Conversion Tracking
- Grow Remarketing Lists
Here are some of the additional points to follow after you have placed your ad:
- Track your performance: Install Google Analytics within your website in order to see how your campaigns are running.
- Pause underperforming keywords: Keep a check on the performance of the keywords on a regular basis.
- Optimize bids: If you find that your ads are getting a low click through rate, slowly increase your bis for a couple of days until your ads moves to a higher position.
- Testing: Try out different variations of your ad and decide which version works the best for you.
- Expand your keyword list: If you find that your keywords are driving quality traffic and higher rate of conversion, try expanding your keyword list which will make your ad appear in a wider search.
SANCTIFY – Advertising Company & Ad Agency in Goa

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April 2, 2017 • Advertising, Digital Marketing, Social Media • 1809

Social Media For Financial Sector
Social Media is the biggest platform where all the networks or websites reside. It is not only a platform where people simply connect in-real time for their comfort but it is much more beyond that. Now financial services are slowly and gradually establishing firms and online presence on social media. Our growing technology has acquired and gathered lots of data to make the financial system more efficient and versatile. There are billions of active users on social media on daily basis.

Below are some of the points concerning this topic:
- Marketing: Figure out your market; it’s values and benefits. Understand the concept of where to invest and how to invest in the market. Overall, you should develop your product or services according to the current market scenario. Through Social media Marketing analysis, you can find out the growth of business regarding several products & services which will help you to maintain your market.
- Potential customers: It is mandatory to know who your potential customers are and what their requirements are. Using digital media it’s quite easy to find out the various keywords which people use to reach you. So discover the relevant keywords & be the first to reach your audience before your competitors. Then, you can financially increase the growth of your business in the field your customer is taking more interest in. Get an opportunity to know it better so that you can convert them into leads.
- Cost reduction & efficiency: Now a days, financial organizations are using the power of social media. Be it booking of a movie, making payments or shopping, all of these can be done online. This helps both customers as well as the business branding in saving time and money.
- Customer Service: Providing your customers with good services is always beneficial to your business as they will be satisfied and turn out to be your loyal customers. Best customer services make a strong bond between the customer and the company for a longer term. So, make customer service your strength. Customer services are more cost effective via social media. For example, if you provide a service to a customer via internet then it may charge you Rs.1 or else if you provide service through phone then it may cost more then 3+ or else if door services then more than this. In-short financial organizations are using social media as a asset for their business growth.
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March 23, 2017 • Branding • 1283

Significance of Business Branding
A distinguished brand is something that every company wants to achieve. Coming up with a name for your business is not enough to attain branding. What exactly is branding?? Branding is a process which will help you create a certain image and status for your business consistently. In other words, branding generates a significant role in the market that will attract and retain loyal customers.

Below are some of the factors that concerns branding:
- Brand Personality: Brand is a quality of a product or service of a company where you can’t control the process but you can influence it. Branding is not what you define but it is all about how the people feel about your product, services etc. A brand personality is nothing but an epitome of your business. It should be unique, honest and long lasting. For example, if you go for shopping, there may be one or two things that might attract you which differentiates them from the rest. Such kind of an impression is the essence that connects you to the product. This opens an opportunity for you to turn into a returning customer to that particular shop.
- Brand Pillars: As pillars are the supporting foundation for any construction, similarly, a brand also has it’s own pillars. Some of the pillars are quality, honesty, transparency, expertise, originality, etc. After you have chosen your brand pillars, make sure that every move you make for the betterment of your business mirrors those pillars.
- Brand Relevance: In order to communicate with the world one needs to come out of crowd and stand up. Describe your brand in one sentence. It should deliver the message to the people that will remain forever. Make your brand tagline has a signature tagline. The most important component of any business is trust. The feedback of the customer makes you to take relevant action, stayed focused and you can serve them better.
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March 8, 2017 • Digital Marketing, Marketing, Social Media • 1310

8 Fundamental Fields of Digital Media Marketing
Nowadays Digital Media Marketing is more constructive than traditional marketing. Today, the world is growing digital providing comfort and secure facilities that people love to use during their daily routine such as news, social media through mobile, PC’s, etc. Most of the businesses choose to go for digital media marketing companies as they can help grow any business to the top if lead correctly. Following are the eight important fields in digital media marketing:
1. Brand Management: Build a marketing strategy and provide custom brand management services for your company. Brand management is to be built on a marketing foundation, but the main intention is to focus on the brand and to maintain uses favorable to customer.
2. Web Analytics: Web analytics is imperative for your online advertising strategy. There is a stack of web analytical services including Google Analytics, Yahoo Web Analytics, etc which provides you the data on different parameters about interactions on your websites.
3. Web Content: The main logic behind people visiting your website is the web content. Informative web content draws the attention of users. You should be responsible for corporate and brand content creation and should regularly update your content. The content on your site should be always fresh.
4. Public Relations: In order to maintain its standard and position, Digital Public Relations uses many of the typical digital marketing strategies such as content marketing, permission marketing, etc. It all requires deep understanding of clients interests.
5. Search Engine Optimization (SEO) – SEO is strategy to achieve more numbers in visitors to a website through search engine. SEO is making your website straight forward for both users and search engine robots to grasp. Also improves search engine rankings and better ROI.
6. Campaign Management System (CMS)– Campaign Managements are software solution and are bit expensive yet useful in customer engagement at high level brand recalls. Are designed to handle various marketing components.
7. Social Media Marketing Management – Brands face lot of challenges daily yet the brand should build the presence on popular social sites which will help your brand to attract customer to boost recall your brand, leads to increase in brand exposure and broaden customer reach. Social Media Management often used for crowd-sourcing.
8. Competition – An important task in marketing is to know about your competitor’s activities. Well it’s not easy to track your competitor’s activity. But you should have satisfactory knowledge of advanced digital tracking software tools to retrieve info about your competition, so that it will help tune-up your marketing plans.
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March 3, 2017 • Digital Marketing, Marketing, Networking, Search Engine Optimization, Social Media • 1290

Generate Traffic to Your Website
If you own a website, you must be knowing how important is the fact that visitors are the crucial factor for your business in the digital platform. It is a vast and challenging role for any website owner. So increase your visitors using the right marketing strategies. There are many ways to drive traffic to your website.
1. Social Media Marketing: Social referrals are considered to be the biggest medium of driving web traffic. So social networking is extensive and establishes a solid presence which will have large impact on your views.
- Increase audience with visuals: First impression is the last impression. So make sure that your visual content should impact your audience. Visuals are getting more and more popular on social media sites. When you’re creating visual content be sure that you add custom images or your logo.
- Fresh Content: Quality content is highly ranked in search results. Increase your web traffic by promoting your content via social media sites. Your content speaks everything about your brand. Content should be easily shareable. Keep your content fresh and immediate for your audience to interact.
- Improve your SEO : It is impossible to increase the number of visitors to your website without proper Search Engine Optimization (SEO) techniques. The better SEO optimization, the higher will be the website visitors.
- Target Audience: Social media give us an opportunity to find desirable customers in their natural habitat, make relationships, build trust and gain valuable leads. So if you could generate more audience to your sites, it means more business.
1. Creativity: In any field, creativity is the strength. As per the saying “Aspire To Inspire Before You Expire”, you should attract your viewers with your creative and unique ideas which will drag them towards your site. Be creative enough to satisfy your user visually.
2. Keywords: Here you can use Webmaster tool to analyze your keywords and can identify the keywords traffic. This will help you to build up strong potential keywords driving traffic to your websites. The exact relevant keywords can drive more traffic.
3. Link your Site: Simply writing content isn’t enough. As there are many social platforms available, you can use the content, keywords, etc of your website on any social networking site to drive traffic as you can link (backlinking) your site to some other third party social platforms. This can increase the popularity of webpage and also your website.
4. Follow Your Competitors: Always stay active about your strategies. Have a look at what makes them more engaged with the audience. It is never too late to completely switch the directions – if something doesn’t work, don’t give up but do change it.
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February 26, 2017 • Advertising, Branding, Digital Marketing, Marketing, Social Media • 1165

Improve Your Content Marketing

Content Marketing plays a vital role in creating and circulating useful and convenient information to attract the user’s attention and drive more traffic in order to convert them into leads. Your content should be appealing and pleasing, not only to grab more traffic but also to gain the trust of your customers. For any brand, content is a must because your target audience more interested to gain knowledge about the products & services you offer.

You can make use of blogs, videos, social media sites, etc as the tools for content marketing. You also need to build up strong content strategy. For this, you need to follow these below tips for strong content marketing:

Keep your post simple: Well, most of the social media users prefer simple content. There are many benefits keeping your content as simple as possible. Readers prefer reading simple and meaningful content. Many users will like and also share your content with others without you asking them to do so. Most of the people go for the short and convenient content as it won’t be time consuming. Try to use more relevant & appropriate content according to your audiences’ interest which can engage more traffic for your content. If possible keep your content short, simple and inspiring.

Your content must be unique: Like each company own a unique logo likewise even your content must be unique. Through unique content you drive traffic & you build your business further. Your content should be effective enough to show effect on your clients or customers. In case of products and services people prefer more valuable information instead of advertising; where they can like and trust your brand. You can even make use of unique videos for better results.

Use Video Blogs: You can start with your own video blogs; it’s as simple as taking a sample video. It’s cost effective and time saving. Video blogs are more appealing than normal blogs. Some people enjoy going for video blog instead of reading, provided your video should be short and simple. Don’t stretch your video to make it interesting. Video blogs can enrich your brand and can brief out the biggest benefits through it. Also you can have a control over your brand representation.

Check Reviews: For better content marketing, first check your previous content reviews and then go for the new topics. Understand your audience and use the most relevant keywords. Most of the customers are likely to go with excellent reviews only after reading the positive ones. Using trending topics will keep your audience active and looking for your new updates.

Allow your users to share your Content: Here you can use social media sites as powerful engaging tools, where people can like, comment and share your posts. If your content is strong and pleasing, people themselves will share your post without you asking them to do it for you, which will make your post and your brand stronger.

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February 25, 2017 • Branding, Digital Marketing, Social Media • 1380

Make Social Media Marketing as a Customer Service Tool

In today’s world, millions of businesses use Social Media Marketing to create brand awareness, maintain customer relationship and brand development. Most of the people prefer to get information via notifications like email, links, etc (i.e. online) to stay up-to-date. Every company wants a good feedback from their customers. For this, first you need to understand your customers.

Followings are some customer service tools will help your brand to grow:

Engage: Social Media Marketing is all about interacting and engaging with your target audience. The more you engage, the better response you get. In order to create brand awareness, be genuine. Respond quickly and regularly to be in touch with your customers. Remember your response should be positive and informative. Make them feel that your brand is authentic.

Queries: Some customers may be satisfied with your service and some may not. So it is recommended to ask them questions related to the product. In this process, each customer will come up with their own queries and suggestions which will help your brand to improve and provide the best service to your customers.

Website: All well recognized brands have their own websites. If not then you must have it, as everything in this world is online. People prefer to get more information about the product or services by visiting your website. You can also impress your customers with good and valuable content related to the product. So keep on updating fresh, valuable and relevant content of the products and services.

Service: A quick response from your side will be greatly appreciated. Don’t make your customers wait. This will only bring a bad impression on your brand and they will hesitate to refer your service to their friends or family. Now a days, most of the people prefer buying products through ratings, so if you manage to provide the best service and quick response, it will help your brand’s rating and performance to grow.

Control your Team: Check whether your team is successful in providing proper service to your customer and are they are resolving the customer queries on a regular basis. Train your team enough about your brand so that they can easily sort out the customer queries and provide the best quality service to them.

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February 24, 2017 • Digital Marketing, Microblogging Sites, Social Media, Twitter • 1046

3 Tools To Boost Your Impression on Twitter
In this digital world, Twitter is the most preferred and one of the favorite social media sites ever as it is the largest network in the world. There are more than 2 to 3 million active users per day and 5k+ tweets per seconds on Twitter.

Regarding business, most of the marketers have no idea about the Twitter Marketing and its benefits & features. Simply tweeting and re-tweeting isn’t enough to market your services. Twitter has its own significant analytical tools to understand the basics of engagements.

Twitter Analytics is a free and open analytics platform to everyone. It provides its users with full fledged information. If you tweet about your company, brand, services, etc, you will get full access of your tweets and followers. Keep this record by tracking the tweet impressions, per link clicks, retweets, etc.

Some of the Twitter Analytic Tools are as below:
- Tweet Activity
Being engaged in Social Media Marketing helps to generate more leads or customer engagement driving traffic to your websites. Performance of your tweets can be compared month over month using this tool. You can have a record of user click on tweets in the dashboard section (number of views, retweets and favorites). With this information, you can be aware about the type of content that will evoke the biggest reaction from users. Use tweet activity dashboard to see in-depth metrics of individual tweets.
- Twitter Cards
In twitter cards, you can include images, videos, audio, and download links. Twitter cards are attention grabbers compared to plain text tweets. In business, with the help of twitter cards you can control how your content shared and display in tweets. Twitter cards are exclusive. With this, you can also get complete analytics of the engagement you receive from the tweets.
- Followers
The most critical competitiveness is to keep the users engaged with you. Follower’s dashboard provides with graphs measuring follower’s growth over year. Follower’s dashboard is loaded with followers insights.

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