Although many social networking sites today are out in this digital world, Facebook Marketing still dominates the online market because of its long-lasting features. Nowadays, the unique feature of Facebook, i.e, “Live video” is more trending. Most of the top leading companies use this feature to grab and attract more fans and clients. Similarly, even you can make use of this to encourage audience to follow you or engage them towards your product or services and try to convert them into valuable leads.

Create a Business page: In Facebook, there are two options; either you need to create a personal friendly account or else a Facebook business page. Creating a business page for your company is preferable.

• Give a brand name so that people can reach you and your brand.
• Use your logo or your brand name as your profile picture of your business page.
• Link your Facebook page to your website to grab more visitors.
• Publish the page when done.
• Know your customer and start interacting with them for better feedback.

Explore your business page to find more valuable tools which may be useful for your business, brand etc. Your fans can like, comment, etc on your page to get updates of your brand. This will increase engagement with your audience.

Optimize “About” Business: This is the first page where a customer looks at to know more about your services when they land on your Facebook business page. Some of the points you need to add in your about us section are:

• Explain your brand.
• Use call-to-action button.
• Add link to your website.
• Other required details.

So keep on updating your about section as it is important key information of your brand measuring your appearance and quality of your brand.

Manage Facebook Contests: Make use of  Facebook Contest app to run a contest for your fans. With the right process Facebook contest can lead to engagement and growth of your business.

• Add Hashtags and encourage your users/audience to use it as it can be a great platform to track your brand and generate more traffic.
• Hike your visibility and boost traffic to generate lead and conversion.
• Add clear call to action for better and additional interaction.
• Ask users to share your page or sign-up to your newsletters, etc.
• Make use of current and fresh active events and promote effectively.

Time Management: If at all you want to mange time according to your customers, then, know your target audience, see how often they visit, like and share your post and accordingly manage your time to post your updates on your Facebook page for better engagement.

Upgrade your post: For any business, boosting your companies Facebook post is a must for improving your reach and engagement strength.

• First go to the post you want to promote and click on the “Boost post”.
• Choose your audience.
• Choose your budget.

Budget depends on how much you spend, depending on that you can reach your number of customers. There are more settings on Facebook which if used appropriately can raise your conversion and drive sales.

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