No matter what you sell and who you sell it to, social media can help you take your business to the next level. Among other social networking sites, Facebook continues to be the most effective social media marketing platform.
Here are 5 tips you can use to promote your products on Facebook:
- Get your fans to show their love
This can be done through User Generated Campaign (UGC). The best way to get UGC is to come right and ask for it. Whether your customers are using or just chatting about your services, their photos and videos can showcase your products in an convincing way and help you reach out to a wider audience.
- Be creative in demonstrating your product
Apart from offers and discounts, try to find creative ways to attract your customers. For example, create your own videos by simply advertise your products. You can also demonstrate how other people have reviewed your services (incorporating UGC) and give tips that fit with your product line.
- Reward for word-of-mouth referrals
In Digital Media Marketing, you should be able to think out of the box. For example, you can reward your customers for referring friends to your business by sharing your page with their Facebook friends. Client referrals are one of the best ways to target people who share common interests with your existing customers.
- Ratings and reviews
If you already have a good number of followers for your Facebook page, don’t be afraid to ask your fans for a rating or review on your page. Just be sure that it follows Facebook Community Guidelines. You can improve your search engine results with just a few 5-star ratings. Reviews can show up in search results when people are searching for more information about your business.
Rather than massive reach, Facebook gives the opportunity to approach exactly the people you want – your target audience. In general, advertising on Facebook is more effective at driving traffic on Facebook Page. Ads can be a great way to build audience size and Page Post Ads can drive deeper engagement.
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