Google is the most popular and effective Search Engine that uses a special algorithm to generate search results. Google gives digital media marketing companies an opportunity to take advantage the free tools that Google provides. The following are the top tools that the marketers should grab:

• Google Analytics: Google Analytics is a free web analytics service offered by Google in order to track website traffic. Marketer’s can use this service to know more about the website visitors. This information includes demographics, technology used, traffic sources, social engagement, mobile information, etc. Use Google Analytics to create your goal and track your goal performance and attribute it to the appropriate sources.

• Google Webmaster Tools: Google Webmaster Tools (GWT) helps you identify any issues with your website. It helps you see your website as Google sees it. GWT is essential for any strong Search Engine Optimization (SEO) effort.  GWT gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more.

• Google Adwords: Google Adwords can be helpful when you’re not getting enough organic search traffic. Google AdWords is Google’s online advertising service where the advertisers can bid on particular keywords so that their ads appear on search engine results page (SERP). You can gain a considerable amount of qualified traffic where the conversions will meet or exceed the value you pay for your ads.

• Google AdWords Keyword Tool: Google AdWords Keyword Tool helps you find the keywords that people are typing into Google search box. It gives you a traffic estimation of our target keywords and also help in finding more relevant and related Keywords for your niche.

• Google Trends: Google Trends offers a variety of information such as the searches that are currently popular. Traffic trends are only available for websites with a high volume of traffic. It was originally meant for normal people who don’t necessarily buy ads but want to find out what’s trending on the Web.

• Google Alerts: Set up your Google Alerts to keep up with your competition as well to see where they are getting mentioned or are building profiles. You can use Google Alerts to keep tabs on who’s mentioning you, your product/service, or website. This free online tool that lets you track keywords and phrases effortlessly so you never miss another important conversation.

• Google AdSense: If your website gets a moderate amount of traffic, earn a little income off of it using Google AdSense. AdSense makes up a good portion of the advertising revenue for many websites, and other websites may use AdSense to earn the bulk of their revenues.

• Google Blogger: The best part of using Google Blogger is getting links on Google-owned properties that can help with the indexing of your website. It is a free, fast, and easy-to-use blog publishing tool available from Google. Writers can upload content to their blogs via email, Google Plus and various Microsoft apps and programs.

• Google Places: Google Places is a tool that helps businesses to show up before organic search results. It is a great way to position your company as a leader in a your business niche in a particular location. Add your listing on Google Places, complete your profile, add photos & videos, and encourage reviews so that your business will make it to the first page of search results.

• Google Translate: If you run into an email, blog comment, or webpage in another language, use Google Translate to quickly translate it into yours. Google Translate is a free service that instantly translates words, phrases, and web pages between English and over 100 other languages.

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