Digital Marketing is a term used to describe the marketing strategies such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), e-mail marketing, mobile marketing and many more. Digital Marketing is a powerful online marketing tool that can help increase you company’s brand exposure and broaden your customer reach.
Below are a few tactics to grow your business through Digital Marketing:
- Set a goal: Setting goals is an integral part of choosing the right strategy for the promotion of your business.
- Create a marketing funnel: Think of a marketing funnel in four parts:
Awareness: Use a relevant and engaging content, it’s a call-to-action giving the customer resource related product or service in exchange for more information about them like their email address, contact details, profession etc, basically look at the digital channels to focus on.
Interest: At this stage, show your customers that you not only took the time to get to know them, but also have something that’s specific to their needs.
Desire: At this stage you want to tell your customers more about the product or services they’re interested in. Show them why they need it and how it will benefit them.
Action: Finally things like price, payment and other aspects of your product or service should be discussed that are relevant to a buyer.
- Developing a call-to-action: A call-to-action can be image or text that attracts the visitors to take action, such as request a product demo, subscribe to a newsletter, or view a webinar. It should lead a possible customer to further go into your marketing channel.
- Creating an Effective Lead Magnet: Trade information is the idea behind a effective lead magnet. You can offer something like a free download, but most importantly before completing the download process the individuals should fill out the forms which will provide information about them. This information can be used to interact with them more as they rise through your medium.
- Driving Traffic: There a variety of ways you can drive traffic to your website such as:
Quality Content: Use content such as blog posts and articles on your websites. Insert links to various places on your website within this content to build your brand name and drive traffic to your website.
Keyword Strategy: Using related keywords into content will help your website show up in more search results which leads to higher web traffic.
Website Optimization: Ensure that your website is optimized and is functioning at it’s best. People don’t want to visit a website that doesn’t work properly.
Social Media: Use social media to attract more traffic to your site. Using pictures, video, and other relevant media helps your posts get more engagement.
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