Goa Guru Blog

February 24, 2017 • Digital Marketing, Facebook, General, Networking, Social Media • 1688

5 Facebook Marketing Tips To Boost Engagement
Although many social networking sites today are out in this digital world, Facebook Marketing still dominates the online market because of its long-lasting features. Nowadays, the unique feature of Facebook, i.e, “Live video” is more trending. Most of the top leading companies use this feature to grab and attract more fans and clients. Similarly, even you can make use of this to encourage audience to follow you or engage them towards your product or services and try to convert them into valuable leads.

Create a Business page: In Facebook, there are two options; either you need to create a personal friendly account or else a Facebook business page. Creating a business page for your company is preferable.
- Give a brand name so that people can reach you and your brand.
- Use your logo or your brand name as your profile picture of your business page.
- Link your Facebook page to your website to grab more visitors.
- Publish the page when done.
- Know your customer and start interacting with them for better feedback.
Explore your business page to find more valuable tools which may be useful for your business, brand etc. Your fans can like, comment, etc on your page to get updates of your brand. This will increase engagement with your audience.

Optimize “About” Business: This is the first page where a customer looks at to know more about your services when they land on your Facebook business page. Some of the points you need to add in your about us section are:
- Explain your brand.
- Use call-to-action button.
- Add link to your website.
- Other required details.
So keep on updating your about section as it is important key information of your brand measuring your appearance and quality of your brand.

Manage Facebook Contests: Make use of Facebook Contest app to run a contest for your fans. With the right process Facebook contest can lead to engagement and growth of your business.
- Add Hashtags and encourage your users/audience to use it as it can be a great platform to track your brand and generate more traffic.
- Hike your visibility and boost traffic to generate lead and conversion.
- Add clear call to action for better and additional interaction.
- Ask users to share your page or sign-up to your newsletters, etc.
- Make use of current and fresh active events and promote effectively.
Time Management: If at all you want to mange time according to your customers, then, know your target audience, see how often they visit, like and share your post and accordingly manage your time to post your updates on your Facebook page for better engagement.

Upgrade your post: For any business, boosting your companies Facebook post is a must for improving your reach and engagement strength.
- First go to the post you want to promote and click on the “Boost post”.
- Choose your audience.
- Choose your budget.
Budget depends on how much you spend, depending on that you can reach your number of customers. There are more settings on Facebook which if used appropriately can raise your conversion and drive sales.

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February 23, 2017 • Branding, Digital Marketing, Marketing, Networking, Search Engine Optimization, Social Media • 1057

Techniques To Get Top Google Ranking
Google is one of the top most brands in the world. Today the world seems nothing without the “Google”. It is often easy to start a website of your business but yet difficult to maintain its quality and more important, getting it on the top of Google search ranking. Google can help you to be on the top but it’s not that simple as you think it is because, lots of companies struggle to be on the top of Google.

Follow these techniques given below and get top positioned on Google:

Use SEO Strategy: Search Engine Optimization (SEO) technique is a means of getting more reach through result search on a search engine. If Google notices your site, it will keep visit your site and also the content of the site. So keep updating your content or else Google will rank you down below your competitors. Your business website is ranked only if the search engine finds more relevant content, users and also appropriate ‘keywords’.

Use Niche Keywords: Keywords are beneficial for any business if they make appropriate use of it as keywords are your strength to drive traffic to your website. Firstly, understand your target audience, research and find out what your customers are looking for and then discover your keywords. This is because most of the audience will try to reach your business with relevant keywords.

Own a domain: Owning a domain name is similar to having a personal identity. It gives a unique identification for your website. Choose your own domain name as ” .com”, “.in”, “.co.in” or so based on your choice. Your domain should be unique as it discloses much about you and your website . Last but not the least, it builds your brand and reputation.

Use Sitemap: Sitemap is one of the most important aspect of SEO as you submit your site to Google and it will easily get to know about your site. With the help of sitemaps, Google can keep a record of all the pages of your website. It’s a map that helps you get with all the data in your website along with the names and location of pages through search engine.
- HTML sitemap – HTML sitemap is connected to all the pages of your site and designed for humans to give unique user experience.
- XML sitemap- XML sitemap is very important as it alerts Google about the presence of your website and importance of your pages.
Maintain Quality Content: Search engine plays an important role as it feeds and satisfies every user with their relevant search. Keep on updating your content on your products and services you offer. Your content should be unique, fresh and up-to-date as said above. Use meaningful and relevant content that will attract your customers.

Use Image Optimization: Making use of images will help your viewers understand the concept as visuals put a perfect clear image in their minds. Make your website a bit user-friendly through images. Use unique images for your unique website, be original & creative. Optimize the images to make your website more beautiful and impressive.

Link Building: Link building is like building or making connections of your extrinsic pages of your websites. This can increase your audience reach and also recognition of your webpages or website.
1. Internal Link –Inbound/Internal link uses some sort of keywords that are linked to other pages of your website.
2. Backlinking – Backlinking are the links from various websites that connects to your website.
Utilize Social Media : Social networking sites like Google+, Yahoo, Facebook, Twitter, YouTube, etc gives the best platform for any business to grow. You can promote and develop strong marketing strategies for your business using social media marketing. People can visit your website through social media platforms.

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February 21, 2017 • Digital Marketing, Marketing, Search Engine Optimization, Social Media • 1105

Techniques Of Blogging for SEO Benefits
Many bloggers today are lagging behind to utilize the gigantic Digital Marketing Agency’s potential of their blogs. Roughly 60-70 % of the businesses have their blogging section and in that, more than 65% of those blog owners are not regularly updating their blogs. A blog is basically information or data circulated World Wide. So make it user friendly, keep your content fresh and use basic blog post optimization.

Follow these easy SEO tips to highlight your blog post:
- Keyword Research: Keyword is the most important aspect in SEO. Keywords are very much essential for a page optimization. Come up with keywords that suit you services. By doing a keyword research, you will be able to drive more traffic to your website.
- Mention keywords: It’s more important to make use of the relevant keywords at specific areas where you can reach your target audience and also the audience indexing your content. Never fill your content with many keywords (keyword stuffing).
- Use Social media: To develop new connections, most of the businesses prefer using social media like Facebook, Twitter, Google + and so on. For more exposure you can promote your content on these sites, as we know that social media helps to broaden the reach of your blog posts.
- Use images: Include keywords in your file name while using images for your blog. Also, fill the content rich keywords describing the images too.
- Reference links: Add links to the information you’re providing through you blogs. This will help you to receive quality backlinks for your website.
- Subscribe: Give freedom to your users to subscribe your posts. You can add a Feed Subscription button on your blog page and offer users to subscribe your posts via email. This will help your followers to stay updated with instant notification of your new posts without having a regular visit to your site for new content.
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February 21, 2017 • Digital Marketing, Linkedin, Marketing, Networking, Social Media • 1153

Tips To Improve LinkedIn Marketing
If you want to grow your business, it’s time to get connected with social media marketing companies. LinkedIn is one of the most powerful and professional social networking platform for business promotion. To stay updated you can use LinkedIn to build connections.

Improve brand personality of your page: Brand personality helps to establish self-benefits for your company. LinkedIn helps to be aware of the taste and interests of your target audience. Develop a real time LinkedIn marketing strategy by raising page engagement, developing and improving brands personality, staying relevant, etc. The unique ideas and the creativeness can generate more leads to your company.

Engage in Groups: LinkedIn is the best social media platform for creating strong business. It allow users to create profiles and connections with each other. Participate in LinkedIn groups, it will help you to stay updated and will keep you engaged with prospects and peers. Target the most popular discussions in each group. Choose and focus on the group in which firm you belong to. Start your own discussion within the group and this will encourage engagement with your specific customers. Also try target the most popular discussions in the group.

Drive traffic through LinkedIn to your website: Driving website traffic is the main aspect for generating leads. No leads means no sale which in turn will decline your business opportunities. 3 tips to turn your business page as your lead generation page are:
- First, influence audience with visuals.
- Second, develop and design compelling pitch in your company definition.
- Finally, keep your recent updates and conversions focused.
Connect with possible prospects: LinkedIn makes it easy to build relationships with the right clients for your business. If you are edged with the qualities of your ideal client then you will be most likely to find these potential prospects on LinkedIn. Broaden your connections by introducing and explaining them about the value you offer for their connection. Start a direct and engaging conversation. Take this process to next level by creating trust and build authority status. This will increase the demand for your service.

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February 20, 2017 • Microblogging Sites, Social Media, Tumblr • 1090

3 Ways to Achieve Quality Followers on Tumblr
Tumblr is the most invaluable social tool connecting consistent audience. It is a free micro-blogging site to share posts like text, images, audio, video, quote, links, etc. Generally, Tumblr is recognized for its bigger association such as TV shows, quality blogs and art. If used properly, it can turn out to be a social media marketing tool for your company. It is quite easy to create a blog on Tumblr and easy to understand the basics of it. You have to decide the type of content you want to post and try to keep all of your posts and blogs within the span.

Here are some tips to be followed to get quality followers on Tumblr:

Keep it Genuine

Keep your blog original and genuine. Work on new and trendy topics that haven’t appeared on internet. In Tumblr, your blog should influence others. If required, you can change the URL of your primary blog.

Build Network

Once you are done with the content you want to post, you can move forward with the next step i.e, sharing to the people interested with the similar topics. Tumblr is an unbelievable source of sharing ideas. This platform is mainly utilized by bloggers. The more you communicate, the faster you grow as this is the unique site for bloggers.

Followings are the best ways to build connections on Tumblr,
- Follow: Follow back the one who follows you. By doing so, you will be able to maintain and develop relationship between you and your new followers.
- Keywords: Try finding keywords based on your interest and then reblogging these will be good way of developing relations with bloggers. At the same time, reblogging along with your own positive comments is an awesome way to embellish your conversation with other users.
- Tag your posts: It’s not easy to tag a post on Tumblr as you tag photos on other social media sites. Here you can tag your posts with 5 main keywords so that it will guide you for your own blog and your followers too. Be frequent in bringing out good content.
- Sending Fanmail: Tumblr is designed with an exceptional feature where you can directly message other bloggers. You can also start with Q-A process and built connections with other bloggers.
Give your blog time to grow

We all know things take time. You can’t be a star overnight, similarly, none of the blogs can gain thousands of followers instantly no matter how high the quality of the blog is. In the beginning, the process will be slow but as the days will pass the history of your quality post will build up strong and your connections will quickly increase the number of followers. Show your presence in Tumblr actively and consistently.

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February 18, 2017 • Flickr, Image Sharing Sites • 991

Flickr – Tips & Tricks

Flickr, started in the year 2004 was bought up by Yahoo, is one of the origins of image and video sharing social media networking sites. Flickr can be considered as business platform as it can develop your brand’s visibility as well as your audiences’ reach if used appropriately. But its core ingredient is storage and sharing that can serve any growing business with huge advantages of invaluable marketing facilities. This is a social media marketing strategy can help make connections, conversations, track target users posts and so on through which your business can grow.

Below are few tips & tricks to follow on Flickr:

Use Standard photography

Finding and providing stock photography can be a great strategy to start up with. For this, you need to create a Flickr account consisting of those images that is your target audience specific. This will build your brand’s recognition and help maintain good relationship with your customers. So create a pool of interesting pictures and also permit others to view and use your photographs which will circulate around your audience and will inturn create popularity among them.

Keywords

It is mandatory that each photograph should have a heading with description and related keywords associated with it. Flickr gives good opportunity to create exceptional photographs, so grab this opportunity and create well and modified photographs which people will love to use. You can also add links to your photographs that can drive traffic to your website or any other social media sites where it will be easier for people to find you.

Encourage others to share your content

Don’t stop your audience from sharing your content on Flickr or any other social media platforms. If you want your business to grow, allow your content to be shared which will make people interact with your content which will increase your online presence. It’s a great advantage for you if people share your content. If you’re worried about people stealing your work then make use of watermark in the images you use.

Engage in Groups

Each social media site provides group boards. It is always good to engage in groups for better user interaction. There are many groups in Flickr related to many different topics. Search for relevant topics that suits your business. You can even start with your own group. Always be active with comments, as Flickr supports engaged community sharing and exploring others images.

Tell Your Story

Each brand has a story. Come out with your stories and link them up with your audience giving them a chance to be a part of it. Basically, Flickr a photo-sharing platform so make use of convincing and appealing photographs representing the identity of your company’s effort, struggle and success.

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February 16, 2017 • Advertising, Digital Marketing, Marketing, Social Media • 1026

Types of Online Advertising
Online Advertising, also known as Digital Advertising is a marketing strategy that uses internet as a medium to drive traffic to your website, reach target audience and deliver marketing messages to the right customers. It is a quick method of promotion of product information. It allows your business to reach beyond your existing customers making it easier for the advertisers to break the barriers of time and locations.

Here are few types of online advertising:
- Display Advertising
Display advertising not only includes images and text but it also includes videos and audios. It uses more graphics to attract the viewers. The only thing that matters is the quality of visitors. Display advertising is sometimes called as “Banner advertising.”
- CPM (Cost Per Thousand Impressions)
Here the advertisers pay when their messages are exposed to specific audiences. It is a bit different way of advertising. In order to display your advertisement using CPM, you can pay for a fixed number of times instead of paying for fixed period of times. This number is usually a multiple of 1,000 and you pay per thousand, or per mile. It is also called as “Cost Per Mile.” A disadvantage of this is that it can be a risk if your advertisement doesn’t generate any clicks to your website.
- CPC (Cost-Per-Click)
Cost-Per-Click advertising is a great way to get visitors and drive traffic to website. CPC is not risky as you only pay for the visitors that actually click on the advertisement and visit your website. It is risky only when you need to convert visitors into your leads. The search engine is paid only when the user clicks on sponsored listing.
- Retargeting Ads
This is another form of online Advertising or Marketing. Retargeting Advertising follow your customers and convert them to a lead. Retargeting Ads are shown to those customers who have already visited your site, as retargeting ads favors or focuses only on that audience who are familiar with your brand.
- Social Media Ads
Social Media is the best platform for advertising. Using social media marketing strategy will help to build your unique brand. It can generate more traffic towards your business. Advertising in Social Media is more powerful compared to other options and serves you with instant results.

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February 16, 2017 • Image Sharing Sites, Pinterest • 842

Showcase Your Business Through Pinterest
In this digital age, we all are using social media platforms like Facebook, Twitter, Instagram , LinkedIn and so on for various purposes. Some use it to gain knowledge where as some use it for fun and some other for business purposes. All social networking sites have their own benefits their very own way.

Pinterest is one of the most popular social networking sites with new features like profile pages, Rich Pins, enhanced search, and Promoted Pins. If you see, Pinterest acts as a productive business tool for any sector. You can see a very good result in very short period of time in terms of growth in your brand.

There are few steps to follow for a successful business through Pinterest,
- Create Pictures worth a thousand Words
Remember that your pictures must be appealing, pleasing and unique to be pinned on the users Pinterest page, as it is a platform that allows content to be shared and saved on pinboards.

Everyone wants their images to create interest among people and want them to know more about you. This is common in every field or particularly in photo sharing sites. For this, the first you need to have is high quality photography which will help in increasing ones visibility in terms of business on Pinterest.

In this growing online medium, visual branding captures a lot of attention. Hire a photographer or else you can also make use of your stock photos using some quality theme. Always be sure to only make use of those images which will suit or fit your brand. Don’t confuse your audience with different kind of pictures of your brand.
- Pin Regularly
Regularly upload your images, don’t go for quantity, go for quality. It won’t make sense if you go for more number of posts for a day and then suddenly disappear for a week.

In this platform, if you are frequent and persistent, these keys will open up for an outstanding business. Showing your pins to other users by using this medium everyday will grow your audience which means more traffic to your website as Pinterest approves only regular users.
- Analyse the Pins
Go through the board and analyse which pins will stay and which ones should be deleted (which are not visually appealing) If they are not eye-catchy then it’s better to remove. And also recheck the pins to check whether the links are working or not.
- Engage in Group Boards
Grab more Pinterest visibility by joining group boards. This will raise your business. The profit of engaging in Pinterest group boards is that you can explore your pins to a larger audience. You can also create boards convenient and relevant to them by knowing their field of interest. This will create eagerness among the audience and they will want to know more about your Pinterest account and also your updates.
- Show your Presence on Pinterest
There is no loss in promoting your Pinterest account. Rather it will show your presence to your audience. Also, it will attract your followers from the other social media sites to your Pinterest account too. Encourage and inspire your audience to follow you and also keep your account fresh and active.

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February 14, 2017 • Graphic Designing • 1066

Tips To Design A Perfect Logo
Logos must be reliable as they are more likely to be conceivable. A logo should be something like brainstorming and eye catchy where your customers should unconsciously recognize it. Every company wants their brand logo to be unique in this world. for the logo is a quick short reminder of the company or the product.

Below are some tips to guide you in your Logo Desinging:

Search Online

Inspiration comes from oneself. The point to start with is ‘you’. Broaden your research in the area of logo designing tips and grid other graphic and art design sites, etc. Explore more, hunt the pages, visit new sites and cramp down the page of the belonging companies of similar size, aspiration and valuate page.

Understand the concept of the logo

A remarkable logo leaves the footstep.
- A logo should be simple and memorable: Do not complicate your logo, keep it simple. It will be easy for the customer to recognize. A good logo should be versatile and effective.
- A logo should be eternal: An effective remarkable logo is sign of future proof. This means that the logo should long-lasting and effective more than 10 to 50+ years.
Be Creative

For a unique design, each designer has his or her own process. But somehow branding process should be done, as it can be used as a model to explore yourself. Include of the following points for a perfect design:
- - The Design Description – A designer should understand the brief of your business which includes the purpose of your services that your brand provides.
  - Visual Research – Understand the basic criteria of the brand and research the type of logo in the essential area of design.
  - Reflection– Your logo should be the reflection of your brand and the services it provides.
  - Presentations – Lastly, present your ideas, convey your message and give a brief description about your logo and its benefits to the brands.
Reach Your Audience

Creating a logo doesn’t mean that it should only appear visually good but it should make meaningful sense behind developing a brand and get across to a communicating position. Engaging clients at this stage, from point of view of the brand may vary from theirs and it is more important that the message should be clear before you start designing.

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February 11, 2017 • Graphic Designing • 1584

Know Everything About Brochure Designing
A brochure is similar to a pamphlet, magazine, a leaflet or a kind of print advertisement that contains pictures with information related to the goods and services an organization provides. Brochure Designing can be envisaged as a classic tool to meet the market requirements. Try providing the top notch service to your customers with quality tailored and appealing designs.

Keep in mind the following three factors while designing your brochure:

Design – Brochures creates an impression about your company and is also a key component of offline powerful marketing tool. Try to use a design that reflects to the brain and that also pleases your eyes. In most of the cases budget decides the structure of your brochure design. Be careful while designing corporate and professional brochures. Accentuate, fresh and clean brochure designs will motivate the readers to focus on your products.

Content – Brochures need to contain as much fresh content as possible to grasp the attention of the readers. Highlight the keywords for your target audience. Use convenient language to provide the readers with the right information with ease. Your brochure content should be engaging, memorable and appealing so that your customers should goes for your product instead that of your opponents. If you fail to provide useful information, your brochures may be tossed away as soon as they receive it.

Relevance – Brochures are often used to inform, educate and influence the clients in order to sell out the services that you offer. Therefore, provide full fledged information that will help the readers to know more about your organization and related information like events, programs, special offers, etc.

Brochures can be categorized into the following types:
- Bi-Fold Brochure Design: A bi-fold brochure is a single sheet folded in two and printed. A bi-fold brochure can be of identical or opposite folds.
- Tri-Fold Brochure Design: A tri-fold brochure is almost similar to a bi-fold brochure where-in the former is folded in three sections. These type of brochures are used by many because of its clout and it is very much popular for mail shots.
- Z-Fold Brochure Design: Z-fold or Accordion-fold brochure is a single sheet folded twice in a zigzag shape. It is also known as a fan fold brochure. The outer left case folds to the left and the inner right case folds to the right forming the brochure cover.
- 4 Panel Fold Brochure Design or Double Parallel Brochure Design: The 4 panel fold brochure is created by folding the paper into half and then half again to be parallel to the other half.
- Quater Fold Brochure Design: Quarter fold brochures create 4 quarters of equal sizes where the folds are 90 degrees to each other.
- Gate Fold Brochure Design: This type of brochure design is not at all similar to the other folds. In this, the open and closed folds are created in a unique format. In open and closed gate folds, the left and the right edges folds inwards to meet in the middle of the pages without overlapping.
- Punch and Spiral Brochure Design: These types of brochures can have different variation including comb binding and zip binding. These brochures require holes bunched into papers to hold the pages in one place.
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