Goa Guru Blog

August 16, 2016 • Digital Marketing, Graphic Designing • 921

Logo Designing – Do’s & Dont’s
A logo for your business is as important as your face is to you. It reveals a lot about your company’s identity. The power of logo designing lies in its visual nature. Your logo should stand out from others to create a unique presence of your company. The logo that you design today will be used by the company for the next ten or twenty years. So, pay attention to the following do’s and dont’s while designing a logo.

DO’s
- Make sure that your logo is simple
A logo need not necessarily require caption or brand’s name. A complicated logo is not only difficult to identify, but also fails in engaging with the audience. A logo is like a badge, not a proclamation. Thus, keep it simple for effective branding and marketing of your company.
- Choose an appealing design for your logo
Be as innovative as possible when it comes to designing your logo. One’s logo needs to be versatile keeping in mind that your audience have different tastes and preferences.
- Think out-of-the-box
The aim is to try and make your brand identifiable. The easiest way to achieve this is through uniqueness. Instead of copying or trying too hard, just observe things related to your company’s motto and apply your imagination.
- Story behind the logo
Every logo should have a hidden story to tell. A logo that ties into the company’s core values and mission is a strong logo.

DONT’s
- Do not mess up with the colors: Choose attractive yet decent combinations of colors.
- Do not over innovate: Keep your thinking simple to produce best results.
- Do not underestimate typography: Choosing the right font can make or break your logo. Choose a font style that fits in with the personality of the icon and the brand.
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August 15, 2016 • Digital Marketing, Image Sharing Sites, Instagram, Networking, Social Media • 830

Instagram Marketing Strategies You Need To Know
Instagram is an online social networking service that allows the users to share photos and videos to their followers which then they can share on other social networking sites.

If you’re not a celebrity, it’s very hard to be famous on Instagram. But its not all about getting famous, its about building a presence on the platform so as to connect and engage with your target market. Adopt the following strategies in order be successful on Instagram:
- Hashtags – The most important element
Apart from captions, hashtags reveal a lot about your image. If you use hashtags for your images, your image can be seen by others outside your current sphere of followers. Furthermore, there are three strategies for choosing hashtags: Use popular hashtags that people are likely to search for; use less popular hashtags but relevant ones to find more targeted users; use hashtags to attract new followers.
- Instagram Community
Use Instagram as a platform to build professional relationships with your audience. Engage with your customers and participate in Instagram campaigns to further contribute.
- Posting frequency
Update your posts on a frequency that works best for your customers. Start with once a day, and gradually try to increase the frequency.
- Maintain your brand’s vibe within your profile
In order to be successful on Instagram, pay attention to how your images contribute to your company’s identity. Consider adding one brand-specific hashtag to your profile so users know it ‘belongs’ to you. Also, include a link back to your website.
- Be a follower
Unless you are a well known brand, you have to follow people back. Apart from these, find new users to follow. Here are few tips to find worthy people on Instagram: Search for people or companies you know; follow influencers in your industry; search for company related hashtags.
- Instagram Ads
Instagram allows all businesses to advertise on the platform. You need a Facebook account to create an Instagram ad. Ads can only be created in Facebook ad creation or Power Editor. Advertising companies
try and extend the reach of organic posts.

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August 13, 2016 • Branding, Digital Marketing, Marketing • 1648

Branding vs. Marketing

Branding is who and what you are while marketing is how you build that awareness. Your brand is something unique that you offer to your customers. Marketing is performed by a variety of online and offline methods like Search Engine Optimization (SEO), Content Marketing, Social Media Marketing (SMM), Mobile Marketing, etc.

In simple words, the difference between branding and marketing is similar to that of the sun and the moon. We know that the sun is the source of light. Whereas, the moon reflects the light of the sun. That is, brand is who you are and marketing is your message.

Branding comes first because it is the core of marketing strategy. While marketing methods will evolve and respond to current trends—branding remains the same.

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August 13, 2016 • Digital Marketing, Social Media • 15313

What is Social Media Marketing?
Social Media Marketing (SMM) is a form of Internet marketing that makes use of social networking sites as a marketing tool in order to produce content that users will share with others to help a company get a wider customer reach.

It is not enough to just be on social media. A marketer has to know how effectively he/she can use social media as a marketing tool. Choose one or more social media platforms that suits you the best for social media marketing. Be active on the social media sites that you have chosen. Update regularly. Interact with your audience on a frequent basis. Attract visitors by posting useful information. This strategy is widely used by advertising companies.

Here are some of the ways how social media marketing can improve your business promotion:
- Brand Recognition: Some ways of how you can get your branding are by using a logo for your website, writing a blog about your company, providing great customer service, sending out newsletters or e-mails, etc.
- Improved Brand Loyalty: Companies that invest in branding engages on social media channels to enjoy higher loyalty from their customers. You should take advantage of the tools that social media provides you when it comes to connecting with your audience.
- More Opportunities to Convert: Every post that you update on social media means a new opportunity for visitors to convert into customers. As a result, you will have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them.
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August 10, 2016 • Digital Marketing, Marketing • 1169

Affiliate Marketing Strategies

Affiliate Marketing is the process of earning a commission by promoting other company’s products or services. Digital Media Marketing Company track the record of the sources of web traffic and sales by using a unique link called the tracking URL which is given to you by the affiliate company. This URL keeps track of all the traffic and sales.

Here are five necessary affiliate marketing strategies:

1.Target your niche

During initial stages, it is recommended not to target the most popular companies as it will be nearly impossible to generate enough traffic to compete. Target a specific audience and stick to specific products. Later, evolve around the niche and start promoting products related to it.

2.Relevant content writing

Create content (including Visual Content) that your competition can’t compete with. The goal is to get people to your site and then on to the company’s site, and that requires helpful information that’s related to the product.

3.Promotion

Promotional activities can be carried out using various forms of digital media strategies carried out by different marketing agencies strategies to capture customers’ attention. Business Promotion will communicate the company’s message to customer through different platforms.

4.Research your audience

Providing wrong information to your audience will lead to your failure. You should know what your customers are interested in.

5.Utilize software tools

Using software tools will reduce the work load of running campaigns by automating time-consuming details, but also provide insight and accuracy in efficiently monetizing your content.

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August 8, 2016 • Digital Marketing, Marketing, Search Engine Optimization • 1407

What is Digital Media Marketing?
Digital Media Marketing is the promotion of products/services in order to build and maintain customer relationships through various online activities. In other words, Digital Media Marketing involves generation of sales to any business from the customers who are searching over the Internet.

The key components of Digital Media Marketing includes:
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Web Designing
5. Email Marketing
6. Affiliate Marketing
7. Content Marketing
Digital Media Marketing strategy has the following objectives:
1. Target the right audience
2. Attract your customers
3. Increase customer interaction
4. Budget your campaign
5. Return on Investment (ROI)
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July 25, 2016 • Advertising, Digital Marketing, Marketing • 968

Mobile Marketing
It’s true that people spend an average of three hours per day on their mobile devices.

That’s why it’s important that you reach your customers where they live – on mobile!

The steps below can make your Mobile Marketing easier:
1. Organize Your Assets for Mobile.
Use metadata, collections, keywords and tags, and more to easily locate mobile-appropriate assets.
1. Plan for Continuous Mobile Publishing.
The tools you use should allow you to understand what your customers are looking for and accordingly optimize their experiences.
1. Measure Success to Drive App Engagement.
Continually use your mobile analytics to optimize customer experiences. Using data and analytics can help you understand your customers’ behaviors.

Mobile Marketing, which is taken care by Mobile Advertising Companies, provides customers information that promotes goods, services and ideas. It is further filtered with time and location boundaries.

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May 3, 2016 • General Marketing, Marketing • 879

What is Product Line?

A product line is a group of related products manufactured by a single company. For example, a Clothing Company’s product line may include casual wear, formal wear, sports wear and party wear products that are all closely related. The same company might also offer more than one product line geared toward teenagers and another line geared toward bridal collections, in addition to its regular product line.

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Logo Designing – Do’s & Dont’s

Branding vs. Marketing

Affiliate Marketing Strategies

What is Digital Media Marketing?

Mobile Marketing

What is Product Line?

Categories

Unlocking Success with the Best Digital Marketing Agency...

7 Awesome Ideas For Better Facebook Advertising

Advertise With Google Adwords

Social Media For Financial Sector

Significance of Business Branding

8 Fundamental Fields of Digital Media Marketing

What is Product Line?

Mobile Marketing

What is Digital Media Marketing?

Affiliate Marketing Strategies

What is Social Media Marketing?

Branding vs. Marketing

What is Social Media Marketing?

Expand Your Business Through YouTube Marketing

Advertise With Google Adwords

Elements of Web Designing

5 Steps to Reach Your Target Audience

Types of Content Writing to Drive More Traffic

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