Google is one of the top most brands in the world. Today the world seems nothing without the “Google”. It is often easy to start a website of your business but yet difficult to maintain its quality and more important, getting it on the top of Google search ranking. Google can help you to be on the top but it’s not that simple as you think it is because, lots of companies struggle to be on the top of Google.

Follow these techniques given below and get top positioned on Google:

Use SEO Strategy: Search Engine Optimization (SEO) technique is a means of getting more reach through result search on a search engine. If Google notices your site, it will keep visit your site and also the content of the site. So keep updating your content or else Google will rank you down below your competitors. Your business website is ranked only if the search engine finds more relevant content, users and also appropriate ‘keywords’.

Use Niche Keywords: Keywords are beneficial for any business if they make appropriate use of it as keywords are your strength to drive traffic to your website. Firstly, understand your target audience, research and find out what your customers are looking for and then discover your keywords. This is because most of the audience will try to reach your business with relevant keywords.

Own a domain: Owning a domain name is similar to having a personal identity. It gives a unique identification for your website. Choose your own domain name as ” .com”, “.in”, “.co.in” or so based on your choice. Your domain should be unique as it discloses much about you and your website . Last but not the least, it builds your brand and reputation.

Use Sitemap: Sitemap is one of the most important aspect of SEO as you submit your site to Google and it will easily get to know about your site. With the help of sitemaps, Google can keep a record of all the pages of your website. It’s a map that helps you get with all the data in your website along with the names and location of pages through search engine.

• HTML sitemap – HTML sitemap is connected to all the pages of your site and designed for humans to give unique user experience.
• XML sitemap- XML sitemap is very important as it alerts Google about the presence of your website and importance of your pages.

Maintain Quality Content: Search engine plays an important role as it feeds and satisfies every user with their relevant search. Keep on updating your content on your products and services you offer. Your content should be unique, fresh and up-to-date as said above. Use meaningful and relevant content that will attract your customers.

Use Image Optimization: Making use of images will help your viewers understand the concept as visuals put a perfect clear image in their minds. Make your website a bit user-friendly through images. Use unique images for your unique website, be original & creative. Optimize the images to make your website more beautiful and impressive.

 Link Building: Link building is like building or making connections of your extrinsic pages of your websites. This can increase your audience reach and also recognition of your webpages or website.

1. Internal Link –Inbound/Internal link uses some sort of keywords that are linked to other pages of your website.
2. Backlinking – Backlinking are the links from various websites that connects to your website.

Utilize Social Media : Social networking sites like Google+, Yahoo, Facebook, Twitter, YouTube, etc gives the best platform for any business to grow. You can promote and develop strong marketing strategies for your business using social media marketing. People can visit your website through social media platforms.

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